Stretching Your Dollar by Coating Your Commercial Roof

Apr 3, 2020Blog, Commercial Roofing, Roof Coating

A commercial roof is a significant financial investment so it’s no wonder that the building owners we speak to would often do almost anything to avoid a complete replacement.


One of the best ways an owner can protect their investment is by having a professional crew install a commercial coating over their existing roof.


Commercial coatings create a seamless barrier that keeps the elements out and precious utilities in, while also extending the lifespan of the roof by up to 30 years.


Conklin Logo


The History of Commercial Coatings

Building owners that are unfamiliar with commercial roof coatings may balk at the idea of trusting their investment to an unknown product but commercial coatings have been proving their value for the last 40 years, with stellar results.


The first elastomeric roof coating was developed in the 1970s by Conklin Roofing Systems and was such a success that it launched an entire product segment devoted to restoring, rather than replacing, commercial roofs.


Today, these formulas have been further refined, making commercial coatings the most cost-effective option on the market for stretching your commercial roofing dollar.


Here’s why:

roofer coating a commercial roof


Quick and Easy Application

Commercial coatings can be rolled or sprayed over your existing roof with minimal disruption to your daily operations. The process is much quieter than a full replacement and far quicker too, averaging 4-5 days for a 20,000 sq. ft. roof. The average replacement time for the same roof is 2-3 weeks!

freshly coated commercial roof


Energy Savings

The reflective properties and airtight seal of commercial coatings translate to additional energy savings on your monthly utility bills and reduced heat island effect for the building’s surrounding area. Damaging UV rays are reflected back into the atmosphere instead of being absorbed by your roof and costly heated or cooled air stays where you want it: inside. It’s not unheard of for a commercial coating to pay for itself in saved utility costs over time. Often in as little as 7 years!

freshly coated commercial roofing system


Added Protection

Commercial coatings are an ideal solution to the wear and tear that threatens the integrity of your roof. Problems like leaking seams, rusted or rotted fasteners, and roof membrane deterioration can all spell disaster for your commercial roof if left unaddressed.


By restoring your roof with an elastomeric commercial coating you’ll not only avoid future trouble from these issues but reinforce every square foot of your roof, providing it with protection from the elements for years to come.

Environmentally Friendly

The environmental benefits of commercial coatings don’t end at simply reducing your building’s energy usage and the subsequent heat island effect it may cause.


Environmental advocates recommend using what you already have when aiming to reduce your ecological impact. Applying a commercial coating over your existing roof makes the most of the roof you’ve got. By saving a building from at least one (if not several) reroofings, commercial coatings prevent (literally) TONS of waste from ending up in landfills.

Reapplication and Warranty

Conklin’s commercial coatings are designed to allow for multiple applications over time. They’re more than a simple stopgap between your commercial roof and the full replacement you’re trying to avoid. With proper maintenance and reapplication, commercial coatings can help your roof outlive the building it covers!


Conklin also backs their coatings with non-prorated warranties, something that’s practically unheard of in the roofing industry. These warranties protect your investment and sometimes result in the coating paying for itself! How’s that for value?


Conklin’s outstanding warranties are a large part of why River Run Roofing partners with them.  Their commitment to their customers, along with their leadership and innovation in the commercial roofing industry, gives us the confidence to recommend them without hesitation to our own clients.


If your commercial roof is showing signs of wear and tear and you dread the thought of replacing it altogether, consider asking your contractor about applying a commercial coating. It could be the perfect way to buy your roof another 20-30 years, at half the cost of a complete replacement and installed in half the time!